The 5th Quarter Campus Experience is The Jordan McNair Foundation’s comprehensive high-school student-athlete
education, family preparation, and leadership and safety experience.
Designed as an immersive 1½-day campus engagement, the experience brings together the three groups that have the
greatest influence on a student-athlete’s journey: student-athletes, their families, and the coaches and school leaders
responsible for supporting them.
The Campus Experience combines three signature TJMF educational programs into one coordinated experience.
The Challenges We Help Schools Address
Reduce Parent-Coach Conflict
Help families understand expectations, communication boundaries, recruiting realities, and their evolving role so fewer misunderstandings escalate to coaches, athletic directors, and school leadership.
Develop Self-Advocating Student-Athletes
Equip student-athletes to communicate directly with coaches and adults, make informed decisions, ask for help, speak up about their physical and mental well-being, and take greater ownership of their journey.
Strengthen Safety and Athletic Culture
Help coaches, athletic trainers, and school leaders identify gaps in communication, trust, preparedness, and accountability before those gaps become crises.
One Campus. Three Audiences. One Aligned Athletic Community.
Rather than addressing one part of the student-athlete experience in isolation, The 5th Quarter Campus Experience brings student-athletes, families, coaches, athletic trainers, and school leaders into one coordinated experience—before problems become crises.
Fewer Conflicts. Stronger Advocates. Safer Athletic Cultures.
Student-Athletes
K.O.B.Y. — Keep On Believing In Yourself
K.O.B.Y. equips high-school student-athletes with the confidence and practical tools to advocate for themselves—in sports, in school, and in life.
- Self-advocacy and finding their voice
- Confidence and decision-making
- Resilience
- Mental health awareness
- Leadership and personal responsibility
- Preparing for college and life beyond the game
Student Takeaway: Find Your Voice. Build Resilience. Prepare Beyond the Game.
Parents & Families
The 5th Quarter Parent Experience
Based on Marty McNair’s book, The 5th Quarter: A Parent’s Guide to Preparing Your Student-Athlete for Life Beyond the Game, this evening experience helps families understand the questions, decisions, and protections that become increasingly important as a student-athlete approaches college.
- College recruiting and transition
- Legal protection and legal access
- Mental health awareness
- Financial literacy
- NIL and the changing college-sports landscape
- Student-athlete health and safety
- Self-advocacy
- Preparing for identity and life beyond sports
Family Takeaway: Ask Better Questions. Protect Access. Prepare for Transition.
Coaches, Athletic Trainers, and School Leaders
When the Holes Align™
Preventable crises rarely result from one mistake. They occur when small gaps in communication, preparation, culture, leadership, and accountability begin to align.
Using the Swiss Cheese Model and lessons from Jordan McNair’s story, When the Holes Align challenges school and athletic leaders to examine:
- Leadership and accountability
- Communication
- Organizational trust
- Psychological safety and speaking up
- Emergency preparedness
- Athletic health and safety culture
- Identifying vulnerabilities before they become crises
Leadership Takeaway: Spot the Holes. Strengthen Trust. Act Before Crisis.
What Your School Community Gains
Confident Student Athletes
Young people who better understand how to advocate for themselves, make informed decisions, recognize when something is wrong, and prepare for their future beyond athletics.
Empowered Families
Parents equipped to ask better questions and navigate recruiting, legal access, mental health, financial decisions, safety, and the transition to college athletics.
Stronger Systems of Support
Coaches, athletic trainers, and school leaders challenged to strengthen communication, trust, accountability, emergency preparedness, and cultures where people have the courage to speak up.
Designed Around the School Day
Day 1: School Day
Multiple K.O.B.Y. sessions with groups of high-school student-athletes, scheduled around available class, advisory, team, or program periods.
Day 1: Evening
The 5th Quarter Parent Experience for parents and families.
Day 2: Morning
When the Holes Align for coaches, athletic trainers, administrators, and school leadership.
The complete experience concludes within approximately 1½ days, making it practical for schools locally and nationally.
What Coaches and Parents Say
“K.O.B.Y. gives student-athletes the tools and confidence to advocate for themselves, build resilience, strengthen their mental health awareness, and prepare for their future beyond the game.”
— Coach Hakeem Sule, McDonogh School
“I’ve watched my daughter flourish under the KOBY curriculum because it equips athletes with mental awareness, essential life skills, and resilience. KOBY doesn’t just prepare kids for competition, it prepares them for life.”
— McDonogh Parent
Bring The 5th Quarter Campus Experience to Your School
Interested in bringing The 5th Quarter Campus Experience to your school or organization?
Tell us a little about your community and what you hope to accomplish. A member of The Jordan McNair Foundation team will follow up to discuss your goals, scheduling, and the best way to structure the experience for your student-athletes, families, coaches, and school leadership.